Sewing through Goa : The Life and Times of a Goan Tailor
The Goan tailors are known for their use of high-quality fabrics, such as silk, cotton, and linen. They also use traditional techniques, such as hand embroidery and block printing, to create intricate designs that are both beautiful and functional. They take great pride in their work, and are committed to producing clothing that is not only visually appealing but also comfortable to wear.
One of the most unique aspects of the Goan tailors is their ability to create custom designs that are tailored to the individual's preferences and body shape. They take the time to get to know their clients and understand their style and requirements, and then work closely with them to create clothing that is unique and one-of-a-kind.
Another interesting aspect of Goan tailoring is the use of vibrant and bold colors. The Goan tailors are not afraid to experiment with different colors and combinations, and this is reflected in their clothing designs. From bright yellows and oranges to deep blues and purples, the Goan tailors use a wide range of colors to create clothing that is both eye-catching and distinctive.
One of the main reasons for this decline is the changing fashion industry. With the rise of fast fashion, many people are opting for cheaper, mass-produced clothing, rather than investing in bespoke garments. This has led to a decline in demand for bespoke tailoring services, making it difficult for many tailors to sustain their businesses.
Additionally, the high cost of living in Goa has made it challenging for tailors to make a living. Many tailors struggle to pay rent for their shops and homes, and the rising cost of materials, such as fabrics and thread, has made it difficult for them to keep their prices competitive.
Another factor contributing to the decline of the tailoring industry in Goa is the lack of interest among young people. Many young people are no longer interested in learning traditional crafts, such as tailoring, and are instead pursuing other careers.
This is a worrying trend, as the decline of the tailoring industry not only means the loss of an important cultural heritage, but also the loss of valuable skills and expertise. Tailoring is a complex and highly skilled craft, and the disappearance of tailors means the loss of valuable knowledge that has been passed down through generations.
Despite these challenges, some tailors in Goa are still determined to keep the tradition alive. They are finding innovative ways to adapt to the changing times, such as offering online tailoring services and creating modern designs that appeal to younger customers.
One such tailor is Mr. Damasceno Pires who has been working as a tailor for over 30 years. He started his business in a small village in Goa, where he used to stitch clothes for the locals. Over the years, he has built up a loyal customer base, but he is finding it increasingly difficult to sustain his business.
One of the main challenges that Mr. Damasceno faces is the competition from larger tailoring shops that have sprung up in his area. These shops offer a wider range of services and have more resources to invest in marketing and advertising. As a result, customers are increasingly turning to these shops, leaving small tailors like Mr. Damasceno struggling to attract business.
As time passed, the occupation of tailoring became more specialized. Some tailors focused on men's clothing, while others specialized in women's clothing. Some became experts in creating wedding dresses, while others focused on creating uniforms for schools and businesses.
Despite the changes in the industry, the tradition of passing down the trade from generation to generation continued. Today, many Goan tailors are still family-owned and operated businesses, with fathers teaching their sons (and daughters) the art of tailoring.
Danica Pires
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